Sustainable Furnishings Council Semi-Annual Lunch and Panel

The Sustainable Furnishings Council Semi-Annual Lunch and Panel will take place on April 7 in High Point, North Carolina. With the theme of “Spin Out Greenwash, Fold in Brand Loyalty”, the Panel will tackle the tricky topic of telling an authentic sustainability story, avoiding greenwash and building brand loyalty. Whether you use a symbol such as the SFC member seal, a certification mark such as Cradle to Cradle, or use your own words and pictures, it is tricky to make your point powerfully. SFC Board Member Sean Sullivan, associate publisher of House Beautiful, ELLE Decor and Veranda, moderates a discussion to teach you how to tell your story effectively. Panelists include Angelo Surmelis of angelo:HOME, Stacy Glass of Cradle 2 Cradle Products Innovation Institute, and Crans Baldwin of Edward Ferrell + Lewis Mittman.